Brand
Clear language for complex work
IMECore uses a restrained identity for medical-legal coordination. The system keeps the workflow, the people, and the next action clear.
Identity
One name, one description
Name
IMECoreWrite IMECore as one word. Capitalize IME and Core. Expand IME as Independent Medical Examination when readers may not know it.
Tagline
Independent medical assessments across Canada
IMECore delivers Independent Medical Examinations, Functional Capacity Evaluations and related medical-legal assessments for insurers, lawyers and employers across Canada. Our examiners work from their own practices. Our platform runs every case in one auditable workflow, and a named person approves each step.
Marks
Use the mark without adding a story
The source defines the geometry. It does not assign symbolic meaning to it.
Logomark
Open circular stroke with a centered rounded square.
Wordmark
Keep the mark, spacing, casing, and proportions intact.
System
Near-neutral surfaces, deliberate indigo
Use semantic tokens so light and dark themes stay aligned.
Fraunces
Public display headings
Inter Tight
Body text and controls
JetBrains Mono
Code and technical identifiers
Voice
Direct, precise, and human accountable
Name the workflow and the person responsible. Explain unfamiliar terms. Keep AI assistance and human approval distinct.